LETTERING

Hi, in today's class we are learning, different types of fonts. So, we have wrote `welcome´ in different languages and different types of lettering.

Lettering are the letters inscribed on something, especially decorative ones. Here you have a picture of my work:

In marketing, lettering has a lot of importance; they use different types of fonts depending of what product do they want to sell. For example:

This brand of reading books called Alberdania wants to give a creative style with this special fonts to tell that their books are really creatives.

Santillana with this simple lettering wants to say that their books are very schematic and very clear.

This brand is trying to give a classical style, to say in a way that oxford school has been teaching since long time ago.