POLITICAL MARKETING

Hi, yesterday we talked about the elections and how their posters have a marketing influence on the voters. So now I'm going to choose three of all the posters of the general elections of 2019 and talk about them.



PSOE

This is PSOEs poster. Here we can see the words "haz que pase", which mean in english "make it happen". These are written in red because it's the parties  representational color. They are on the face of Pedro Sanchez and it's a portrait in black and white, because of it the slogan stands out more. Also you can see that the letters which are on Sanchez's mouth are not colored, telling us that we can talk, speak, give our vote.
I think that this slogan wants to say that WE are the ones who choose who is going to represent us in the government, so WE have to make it happen, as it says. Also, obviously they or he wants to make us vote to his political party.
This Sunday the elections began and for now the party who is winning is PSOE, the one that I've commented on. This party had won around 123 "seats". So, for now they are going to be our representatives.
To summarize, this poster is aesthetically good and modern, the slogan is good because with the word "haz" shows that they are talking to us in a direct way and telling us that we are going to be the ones that can make a change voting to them. I think that is a well prepared slogan and picture.





PP

Here we have the PP's slogan and poster. The first thing we see is Pablo Casados face and the slogan "Valor seguro" which translates to "safe value". The picture is very simple, with a white background  and the words in blue, this color is the representative color of the party. Also the word "seguro" is in bold, which means that is has more importance and stands out more.
This slogan wants us to vote for them, again, because they think that as they have been lots of years representative the country it's the most safe vote. They want us to think that we are going to be safe voting to them.
PP has lost lots of "seats" this year from having a majority the last elections with 177 seats, to having 66 this year.
To sum up, this posters wants to transmit security on the voters, but this security that they talk about has not convinced a lot of citizens.





PACMA

This is the one of the posters of the party PACMA. You can see the words "revolucion" which mean "revolution" written on different colors on it. On the background there is a picture of a person hugging a dog that looks happy. The representative color of this party I would say that is green and it appears on the picture but not as much as on the other posters of other party's.
This slogan tell us that we have to be part of the revolution to change the country, which now isn't in it's best moment. This party is mainly known because they want to make more animal rights, and in the picture we can see the dog representating the animals and not as in the other partys the face or portrait of the representative. I think that this wants to show that animals are the same as humans and that they must have the same rights as us.
Summarizing, this party wants to show us the importance of animals as in the picture and also in their electoral campaign. The words revolution have a lot of strength on them and they are trying to use that strength to make us vote for them because we are the ones, the citizens, who can make the change.